All posts tagged seattlesbrand

What Do Macklemore, the Seahawks and #HowSeattleRiots do to Seattle’s Brand?

Between the Grammy win by Macklemore and Seahawks winning the Super Bowl — Seattle got a megawatt spotlight in 7 days. Join branding experts Jen Zug of What Now? Exactly!, Bryan Zug and Adam Wygle of Bootstrapper Studios, journalists Monica Guzman and Taylor Soper, and blogger Sally James to ask: What difference might these last few weeks make to this city?

Also, what does the trending Twitter topic #HowSeattleRiots say about how we view ourselves and how the rest of the world views us?